an exploration of the santa brand

Recently, I was lucky enough to attend a creative conference which brought together the best of Australian advertising creatives and thinkers. One of the amazing speakers was Richard Sauerman, aka The Brand Guy who gave an epic talk into the stories we tell about ourselves every day. (Incidentally the topic of my first book… More on that later)

Here is an excerpt from a recent post on his blog which made the grown up part of me laugh and the kid inside cry.

Check out the rest here, or if you ever get the opportunity just book Richard to come and speak so you can get swept up in his passion for branding and story telling.

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