Plain Packaging…

Ok – so they’re ugly to look at, but these cigarette pack designs by Jennifer Noon and Sarah Shaw sure beat the hell out of the uninspired plain olive colouring that is Australia’s current leading option.

I think these packets actually speak more to what the government is trying to achieve, in that the entire pack becomes simply an advertisement for the health risks that cigarettes pose. The designers have also changed the shape of the box to make it more difficult to carry in a pocket, decreasing the product’s appeal even further.

Via GBlog

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