This post comes in two parts, please feel free to enjoy one or both, depending on level of geek intensity.
Part A: The 90’s called and they “So wish they invented this”
Part B: Nerd Alert! (or, she’s hot, smart and can fix your motorbike… Probably)
I’m sure most of you are familiar with David Thorne‘s work over at the utterly brilliant 27bslash6.com
If not, maybe start with this
infamous and extremely funny email thread he posted between himself and a fairly self-involved receptionist hoping to find her cat.
His humour is dry and unmistakably Australian, often using articulate, verbose email threads to highlight recent hypocrisy or downright stupidity.
However in this case, after a particularly unpleasant experience with a local snowboard store
, he created this ad to totally screw them over.
And boy, did it work.
The hilarious results can be read here
but for those who can’t be bothered reading the whole thing, here is my favourite part
From: David Thorne
Date: Friday 21 January 2011 2.17pm
Subject: Re: Re: Re: Re: Re: Advertisement
Yes, I am pretty sure if I ran a snowboardsurfing shop the last thing I would want is people new to the sport mistakenly entering my premises with the intention of exchanging goods for money. What a bunch of ‘loosers’. You should probably have that on your front door instead of the welcome sign. Otherwise, people might read the word ‘welcome’ and mistakenly think they are welcome.
Perhaps you could incorporate a sign similar to the ‘You must be this tall to ride’ kind displayed at carnivals, but amend it to ‘You must be this cool to enter’ with a big red arrow pointing to photos of Fatty, Tattooey and Fuzzy.
Often the best way to communicate is by finding the lowest common denominator. This can mean the simplest of words, place names or in this case, colours.
If you are searching for visual inspiration of the mono-chromatic variety, look no further than shirotokuro.com