Three days ago, my best mate showed me his new Samsung Galaxy S II.As a diehard Apple fanboy of over a decade, I was incredulous that he still refused to even consider an iPhone. As a self professed ‘anti-Apple kinda guy’, he just laughed as he showed off a ton of features that made me jealous as hell. We both agreed if Samsung could create an ad based on the insight of US v THEM, they’d probably kill it.
Here is that ad.
Business Insider just interviewed two execs behind the campaign here
Heard about Apple’s new voice activated personal assistant Siri but wondered why the hell you should care about robots taking over our phones lives?
Red Pepper know exactly why you should care.
It’s called remote controlled beer.